DIRECT TO CONSUMER REPORT 2022 

2022

5 D2c trends to look out for in 2022

96B

In 2020, D2C sales generated by UK brands stood at £96 billion. 97% of brands have made D2C a priority.

01.
Subscriptions

02.
The Brand/ User Experience

03.
Sustainability

04.
Convenience

05.
The inStore Experience

62M

Over 50% of Shopify stores receive repeat purchases including subscriptions, that’s nearly 62 million buyers.

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31%

With the rise of subscription products, 2021 saw a 31% increase in overall customers across all sectors.